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Whatever type of product or service you are offering to your customers, it's important to understand their needs. A user persona is a useful tool that can help you create your offering well and have a final result that will meet your user's needs.  These simple templates prompt you to create an image of the user, basic background, traits, stories, frustrations, and other elements. Having this information will help you better understand and improve your offering and evaluate if you've reached your goal.